How to Write a Promo Code: Tips and Examples

Use uppercase letters and numbers so shoppers can read and enter the code quickly. Keep the code between 5 and 12 characters, avoid spaces and punctuation, and do not use easily confused characters such as the letter O and the number 0.

Match the wording to the promotion. Examples include WELCOME10 for a first-order discount, FREESHIP for complimentary shipping, or SUMMER25 for a seasonal 25% offer.

Set the discount amount, eligible products, minimum purchase, customer eligibility, and expiration date before publishing the code.

Also decide whether the code can be used once per customer or multiple times. Test those restrictions in the checkout system to confirm the promotion applies only when every requirement is met.

Open the discounts or promotions area of your e-commerce platform, create a new offer, and enter the exact code shoppers will type. Select the percentage, fixed-dollar, or free-shipping benefit and specify compatible products, collections, dates, and customer groups.

Run a test order on both desktop and mobile before announcing the offer. Verify that the discount appears in the order summary and that incompatible items do not receive an unintended price reduction.

Display the code beside its essential terms, including the discount, minimum spend, exclusions, and expiration time. Use the same capitalization in emails, banners, and social posts even if your checkout field is not case-sensitive.

Create separate codes for different campaigns or channels so results can be measured accurately. For help planning promotions throughout the year, consult the Amazon promo code calendar guide.